Case study

eBike Circularity

Growth strategy, implementation and fundraising for an eBike store




Germany, Europe

Business Models:


Contributed Competencies:

AI development, Fundraising, Interim management, Recruiting

Success Factors:

Business model realignment, Stakeholder management, Strong equity story and fundraising


Our client is an online store for remanufactured and new bikes & e-bikes. Due to limited growth (⁓30%), investors turned to DevelopX to increase market share and build new sourcing channels.

DevelopX solution

Scaling of an e-bike store for used bicycles

Our approach

  • Strategy: development of growth strategy, equity story, business plan
  • Fundraising: Search for investors, support with pitches, DDs, negotiations
  • Interim Management: Management of the company for 6 months
  • Recruiting/HR: Hiring and onboarding of the new management team (CEO, CRO) and key talents
  • Development/Produkt: Development of an MVP for sourcing used bicycles
  • Sales/Marketing: Development of a data analytics-based pricing engine and integration into CRM/ERP
  • Operations: Optimization of numerous processes along the value chain

Our added value

  • Control on growth path of >100% p.a.
  • Establishment of a new procurement source: purchase of used bicycles from private customers
  • Doubling company valuation & fundraising from three investors incl. international VC funds

Feel free to contact us


Armin Höll-Steier

Contact us About Armin

Before joining DevelopX in 2021, Armin spent more than 10 years as a manager/principal at the top strategy consultancies Bain & Company and the Boston Consulting Group (BCG), advising corporations, mid-sized companies and private equity funds on strategic issues and the operational implementation of measures. Armin also looks back on more than five years as Managing Director at Germany’s largest comparison portal CHECK24, where he successfully managed and scaled the property insurance division as well as the insurance center.

Armin holds a PhD from LMU Munich in Capital Markets Research, a Master of Business Research, a Diploma in Business Administration from LMU Munich and a degree from the startup and entrepreneurship school CDTM (Center for Digital Technology and Management) from LMU and TU Munich.

At DevelopX, Armin focuses on optimizing customer-related processes and digital customer journeys. He focuses on the Insurance & InsurTech and Banking & Fintech industries.