Case study

Realignment of an AI company

Strategic repositioning


Artificial Intelligence (AI)



Business Models:

AI (Document Intelligence)

Contributed Competencies:

Organization and recruiting, Sales experience, Strategic repositioning

Success Factors:

Competitor benchmark, Stakeholder management, Strong focus on target groups and offerings


Realignment of an AI company in the field of document intelligence

Our client is a document intelligence AI company with strength in classifying complex, unstructured text and extracting information. Despite superior technology, sustained monetization could not be achieved due to a lack of customer focus, specialization, and a marketable product. Investors turned to DevelopX for a strategic reorientation and to achieve lasting commercialization.

DevelopX solution

Status quo analysis and strategic realignment with strong productification and customer orientation

Our approach

  • Strategy: Strategic reorientation through specialization (logistics, insurance) and productification, equity story, business plan
  • Interim Management: Management of the company over 6 months
  • Recruiting/HR: Hiring and onboarding of new sales people
  • Development/Product: Development of a SaaS product vision
  • Sales/Marketing: Development of a go-to-market strategy, a sales playbook and sales and marketing materials; lead generation through sourcing and direct sales by DevelopX employees
  • Operations: design of a customer and product oriented target organization

Our added value

  • Development of a clear positioning on the market
  • Generation of initial leads from the focus industries of logistics and insurance
  • Mediation of contacts to potential technology partners Technology partners

Feel free to contact us

Managing Partner

Konrad Hintermair

Contact us About Konrad

Konrad is one of the founders of DevelopX and leads the company as Managing Partner. He founded DevelopX in 2019 as a partner of TruVenturo, one of Europe’s leading company builders in the digital space. Prior to founding DevelopX, Konrad was responsible for founding and scaling several tech startups at TruVenturo and realized several successful exits.

After studying materials science, Konrad worked for several years as an Engagement Manager at McKinsey & Company in Hamburg, advising companies in the manufacturing, high tech and chemicals sectors. Konrad holds an MBA from IESE Business School in Barcelona and lives in Hamburg.

As an engineer and passionate entrepreneur, Konrad works with companies in the energy, industrials and logistics sectors and advises our private equity clients in due diligence or portfolio optimization.