Case study

Red Bull Mobile Collect

Development of a Loyalty App

Industry:

FMCG

Region:

Europe

Business Models:

Loyalty App, Marketplace

Contributed Competencies:

Mobile apps, Software engineering, UX/UI design

Success Factors:

Strong user orientation, Usability

Introduction:

Loyalty application that lets you earn “Energy Points” and redeem them for tickets, gadgets and more

The Red Bull MOBILE Collect program is a loyalty initiative by Red Bull in partnership with Play mobile network operator. Users collect “energy” through various activities, such as entering codes from Red Bull cans, participating in events, or engaging on social media. This energy can be exchanged for rewards like event tickets and unique experiences. The program consists of five levels, each offering different benefits. It aims to engage users with the Red Bull brand through its philosophy and lifestyle, with additional perks for active users and new subscribers. More details are available on the Red Bull MOBILE Collect website.

DevelopX solution:

Design and development of a Loyalty App

Our approach:

  • Development of Android and iOS native applications
  • Backend development with Node.js
  • Implementation of Scrum as the basis for agile project development
  • Design and implementation of user-friendly UX/UI

Our result / Our added value

  • Developed and launched Android and iOS applications
  • Introduced loyalty points to increase customer engagement across multiple channels
  • Launched Red Bull marketplace for consumers to redeem loyalty points for Red Bull-related activities and merchandise

Feel free to contact us

Managing Partner

Konrad Hintermair

Contact us About Konrad

Konrad is one of the founders of DevelopX and leads the company as Managing Partner. He founded DevelopX in 2019 as a partner of TruVenturo, one of Europe’s leading company builders in the digital space. Prior to founding DevelopX, Konrad was responsible for founding and scaling several tech startups at TruVenturo and realized several successful exits.

After studying materials science, Konrad worked for several years as an Engagement Manager at McKinsey & Company in Hamburg, advising companies in the manufacturing, high tech and chemicals sectors. Konrad holds an MBA from IESE Business School in Barcelona and lives in Hamburg.

As an engineer and passionate entrepreneur, Konrad works with companies in the energy, industrials and logistics sectors and advises our private equity clients in due diligence or portfolio optimization.

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