Case study

Ritter Sport

Conception and launch of an individual NFT Collection for Ritter Sport





Business Models:

Chocolate manufacturing

Contributed Competencies:

Software engineering, web3 expertise

Success Factors:

Intensive conception in sprints, Lean approach, Stakeholder management, Top management backing


Development, market positioning and customer interaction with the help of web3

Ritter Sport is a German family-owned company best known for its square and colourful range of chocolates. In order to break new ground in terms of brand positioning and customer interaction, concepts were to be developed for entry into web3.

DevelopX solution

Design and launch of an NFT collection

Our approach

  • Development of initial ideas in a web3 workshop
  • Consolidation of selected workshop results in a one-week sprint
  • Implementation of the project over several weeks in a lean, cross-functional project setup

Our result

  • Complete conception of the individual NFT collection “Art of the Square” including artwork, utility, technical basics and go-to-market.
  • Implementation of the collections as ERC-721 tokens on the Ethereum Blockchain based on the manifold contract.
  • Development of individual front-ends for Mint and Utility Claim
  • Sale of the entire 256 token collection within 36 hours
  • Read more about Art of the Square here‚Äč

Feel free to contact us


Chris Heeg

Contact us About Chris

Prior to joining DevelopX in 2021, Chris had already gained entrepreneurial experience as founder of a start-up in the mobile fitness space and worked as Commercial Lead at an established software engineering boutique. There, he oversaw the implementation and evolution of complex digital products. Prior to that, Chris spent most of his career in management consulting, supporting clients in large-scale transformation and restructuring programs.

Chris studied technical physics at the Technical University of Munich. As a partner at DevelopX, he implements large-scale software development projects across industries and consults as an expert on the use of new technologies such as web3 or AI. Chris has a passion for decentralization and digital art.