Case study

UZE Mobility application

AI-driven marketplace for mobile digital outdoor advertising.

Industry:

Marketplace

Region:

Germany, Europe

Business Models:

Mobility

Contributed Competencies:

Business analysis, Software development

Success Factors:

Development and design

Description of the case study

UZE is a marketing technology startup providing an AI-driven marketplace for mobile digital outdoor advertising. The system is based on complex AI that combines information from geo-targeting, IOT, micro-targeting and even traffic and weather to help their customers get the most value from their ads. We wanted to create a user-friendly interface for advanced mobile advertising. The main problem arose from UZE’s main advantage: their AI-driven software is complex and offers enormous possibilities, but how to pack all this potential into a user interface that a normal person understands and is easy to use? It was also challenging but crucial for our team to understand UZE’s somewhat complicated business model, which is an innovative mix of a modern marketplace and traditional outdoor advertising. An additional challenge for any startup is the dynamic and ever-changing nature of its business – this required us to be agile and able to accommodate future updates. We delivered the new interface in 1.5 months and under budget, in time for an investor presentation, which enabled the client to secure €7.2 million in funding.

DevelopX solution:

AI-driven marketplace for mobile digital outdoor advertising.

Our approach:

  • Economic analysis
  • Redesign of the current solution
  • SCRUM software development

Our result:

  • New interface delivered within 1,5 months
  • Delivery under the budget
  • Well results enabled customer to secure €7.2 million in funding

Feel free to contact us

Managing Partner

Konrad Hintermair

Contact us About Konrad

Konrad is one of the founders of DevelopX and leads the company as Managing Partner. He founded DevelopX in 2019 as a partner of TruVenturo, one of Europe’s leading company builders in the digital space. Prior to founding DevelopX, Konrad was responsible for founding and scaling several tech startups at TruVenturo and realized several successful exits.

After studying materials science, Konrad worked for several years as an Engagement Manager at McKinsey & Company in Hamburg, advising companies in the manufacturing, high tech and chemicals sectors. Konrad holds an MBA from IESE Business School in Barcelona and lives in Hamburg.

As an engineer and passionate entrepreneur, Konrad works with companies in the energy, industrials and logistics sectors and advises our private equity clients in due diligence or portfolio optimization.

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