Agri-business: an industry under pressure to innovate

An industry with a lot of responsibility. What drives it?

  • The core challenge is to supply a growing population with high-quality food on limited farmland. This task has long forced players in this market to adopt innovative cultivation techniques, efficiency through digitalization and product innovation.
  • Climate change and extreme weather are increasingly making growing and harvesting conditions more difficult. Resources such as water, fertile soil and energy are becoming scarce and expensive.
  • Tradex policy measures and market price fluctuations require fast responsiveness, good risk management and stable supply chains.
  • At the same time, declining sales in the agricultural machinery sector are emerging, driven by efficiency gains, declining acreage and increasingly versatile machinery.

Few other sectors are more about balancing growth and sustainability while being profitable. It’s about maximizing efficiency through technology and new digital business models that provide the answers to the big questions of our time.

You don’t have to solve this overwhelming task alone. Let’s talk.


By 2050, about 70% more food than today will need to be produced to feed the world’s population.


Today, only about 14% of the agricultural land in Germany is certified BIO. The German government has set a targetof 30% by 2030.


43% of all global AgriTech investments were recently made by European companies.

Opportunities through new technologies

Farm management software

Implement comprehensive software solutions that integrate various aspects of farm management, including planning, monitoring, inventory management and financial analysis. With these tools, farmers can streamline operations, optimize resource management, and make data-driven decisions to increase overall productivity and profitability.

Internet of Things (IoT) in agriculture

Using IoT devices and sensors to collect real-time data on soil moisture, temperature, crop growth and livestock. This data enables farmers to make informed decisions, remotely monitor and manage their operations and efficiently manage resources.


Integrating financial solutions into agriculture, such as mobile banking, digital payment systems and crop insurance platforms. Agri-FinTech facilitates access to financial services, mitigates risk for farmers and improves the efficiency of financial transactions within the agricultural value chain.

Predictive analytics

Applying advanced analytics and algorithms to predict crop yields, disease outbreaks, and market trends. Predictive analytics provide farmers with insights that enable them to optimize production, reduce losses and make informed decisions in response to market dynamics.

Feel free to contact us

Associate Partner DevelopX

Peter Bannert

Contact us About Peter

Peter has been working in corporate business building for 10 years. Before joining DevelopX, he gained entrepreneurial experience as a founder of several start-ups, including in the graphics and development space. He worked as a venture partner at one of the leading corporate venture builders, where he developed and launched several digital companies. He started his professional career at the Boston Consulting Group (BCG) advising international banks, construction groups on strategic issues.

Peter studied History and Fine Arts at the universities of Mainz and Yale. At DevelopX, he focuses on the energy, construction and agricultural sectors.