Digital sales

Orientation in the complexity of digital sales

E-commerce has long meant more than just online stores. It is about the best possible integration into the entire value chain of a company, from logistics, marketing, IT, governance to customer service. Technological development is rapid and the choice of interfaces, tools and partners is overwhelming.

The important thing is to focus on the right growth drivers for your business and create an adaptable platform.

The core lies in optimizing the customer experience. Today, this decides significantly whether a customer buys and comes back. This is true both in B2C and increasingly in B2B business. This is one reason why many manufacturers are now also selling their products directly to their customers online and without any retail stages.

The key question is: Who will win over the important interfaces to the end customer? Artificial Intelligence (AI) will be just one of the decisive factors in this.


Just under half of the total retail volume in China is already sold online. In Europe, it is about half as much today.


For nearly 90% of consumers, a seamless customer experience is as important as the product itself.


Just under 70% of manufacturers in Germany who already sell D2C (direct-to-customer) today expect total sales to increase as a result over the next five years.

Opportunities through new technologies

D2C distribution

Digital solutions enable businesses to sell directly to consumers by leveraging software tools, platforms and data to streamline sales processes, personalize marketing efforts and deliver seamless online shopping experiences without involving middlemen.

Artificial Intelligence (AI)

Algorithms can analyze customer data to provide personalized recommendations, tailored marketing campaigns, and dynamic pricing strategies to improve the overall customer experience, with the goal of achieving higher conversion rates.

Embedded commerce

Software solutions have enabled companies to embed sales channels in such a way that purchase functions can be directly integrated into digital touchpoints, such as social media, websites, apps or video content. This enables convenient and frictionless transactions within the natural digital customer journey without being perceived as shopping.

Customer experience

Features such as intuitive user interfaces, personalized recommendations, secure payment gateways, and efficient logistics combine to deliver a seamless e-commerce customer experience that delights customers and converts them into repeat customers through frictionless processes.

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Christian Heeg

Contact us About Chris

Prior to joining DevelopX in 2021, Chris had already gained entrepreneurial experience as founder of a start-up in the mobile fitness space and worked as Commercial Lead at an established software engineering boutique. There, he oversaw the implementation and evolution of complex digital products. Prior to that, Chris spent most of his career in management consulting, supporting clients in large-scale transformation and restructuring programs.

Chris studied technical physics at the Technical University of Munich. As a partner at DevelopX, he implements large-scale software development projects across industries and consults as an expert on the use of new technologies such as web3 or AI. Chris has a passion for decentralization and digital art.